BRANDING + IDENTITY
Past and current clients include: Lustr, ApartmentTherapy.com, Sightunseen, Lenovo, American Express, Kingswood, Cravings, Richard Haines
Published on:
2011
Branding, Identity, Typography
- Sight UnseenSight Unseen is an online magazine that takes readers inside the worlds of design, art, fashion, food, photography and other disciplines.


- More Party AnimalsA single poster acting as a catalyst, More Party Animals is a self-started, apolitically-political idea born out of a heartfelt disenchantment with the status quo. As the current system continues to polarize the US, MPA believes America is in need of a wider selection of political parties.MPA appeared in GOOD magazine, the New York Times, as well as the Milton Glaser/Marko Illic book Design of Dissent. The t-shirts were available for sale at Fred Segal boutiques.



- ApartmentTherapy.comAn appropriate icon-family and accompanying collateral was created for the design site apartmenttherapy.com. Looking to expand it's operations beyond a single site, but having a previously scattered and inconsistent look, the brand was brought under one consistent umbrella. A new website is soon to follow.


- Lustr Fashion FinderComplete branding (including naming), and design of a new mobile shopping app was provided for the fashion startup, Lustr. Aimed at NYC shoppers, the app provides users with secret promotions and services catered to their customized needs.



